How an Ohio marketing agency exceeded performance expectations with an Employment Law campaign

Davis & Young provides high-quality legal representation to individuals and businesses that operate regionally and nationally. The Cleveland-based firm prides itself on building valued client relationships fostered under the principles of integrity, tradition, and responsiveness. With several attorneys who are leaders in their fields, Davis & Young is well poised for growth. The firm’s client acquisition strategy includes various integrated marketing efforts, with Google Ads being a core tactic.

Davis & Young was specifically looking to expand its Employment Law practice group and turned to Linear Creative for our full suite of Google Ad services. Our dedicated team of PPC specialists research, write, and optimize Google Ads with consistent integrity, communication, and results. We know how to achieve a positive ROAS (return on ad spend) while taking the struggle out of winning clients.

Our 12-month Employment Law campaign yielded these results:

  • Click-through rate: 74.7% greater than the industry average
    • Legal industry average: 2.93%
    • Davis & Young: 5.12%
  • Conversion rate: 346.5% above the industry average
    • Legal industry average: 6.98%
    • Davis & Young: 31.17%

“The highly skilled and dedicated marketing team at Linear Creative works diligently to promote Davis & Young. Their strategy to optimize our search engine marketing campaign has resulted in a referral call volume much greater than we anticipated. The Linear Creative professionals have a keen awareness of the general population, media preferences, and time range of internet traffic. Those factors coupled with our firm’s marketing objectives have allowed Linear Creative to tailor our campaign to fit our budget resulting in performance outcomes that far exceed industry benchmarks and our expectations on our return on our investment.”

Nadia Simovic
RN, Firm Administrator / Nurse Paralegal
Davis & Young

Let Linear Creative become your trusted digital marketing partner. We can work efficiently and effectively within your budget to improve PPC campaign results and call volumes. Contact us at 440-799-4325  to learn how we can support your firm’s growth strategy.