Linear Creative – Portfolio
Unite This City – Columbus, Ohio
UTC – or Unite This City – is a mobile app platform that customers can use to redeem free and instant cash savings at local businesses while supporting charitable causes. To launch the program, Linear Creative developed a dedicated website as part of a mobile app marketing plan. We created a 1-2-3 step visual process that encouraged new app users to participate in social media sharing that earned them rewards, while simultaneously earning our client a growing social presence.
The Columbus City School’s new adult CDL Training Program – Columbus, Ohio
Successfully marketing adult education programs will depend on how well you target an audience, and whether you effectively communicate the benefits students will gain by enrolling in a program. In this social media marketing campaign, we focused on the key reasons why someone should consider becoming a truck driver: Truck drivers are in demand; They make good money; Starting salaries in Ohio can be up to $49,000 per year; Trucking is forecasted to increase about 67% in Ohio by 2040. This is the story we are consistently telling across multiple social media platforms to jump-start enrollment for the Columbus City School’s new adult CDL Training Program. We’re just off and running with this latest campaign, so check back soon for results!
Columbia Academy – Maryland
Social media marketing for schools has become a necessary tool to keep parents and caregivers up to date on the latest happenings at their child’s school. For Columbia Academy, Linear Creative designed a consistent, branded look to increase recognition. We also took advantage of Facebook boosted ads to advertise the private school system’s quality programs, open house dates, and community events to potential parents beyond the school’s social following. Social media marketing is a great way to get enrollment numbers up while keeping more traditional advertising costs down.