Social Media Marketing
The Columbus City Schools, School of Nursing
ONLINE MARKETING: An integrated enrollment strategy with goals and metrics.
The Columbus School of Practical Nursing had not tapped into the vast opportunities of digital marketing. Given their young audience base, we determined which social media platforms their prospective students were participating in, and developed a content strategy that included a mix of paid ads and keyword-rich organic posts.
Our online media campaign featured specific calls to action and directed potential students to a highly converting landing page so we could track the number of visitors and form submissions.
The results were amazing! After four class cycles, enrollment continues to grow at a pace that’s surpassing the school’s expectations.
Have a Social Media Marketing Campaign project? Email us or call us at 440.799.4325 to discuss availability and to get a quote.
A+ Digital Marketing Grade
“Almost as soon as we turned our digital marketing efforts over to Linear Creative for the Columbus School of Practical Nursing, we saw a DRASTIC INCREASE in our enrollment numbers over previous years.”
– Mindy Bobich: Practical Nursing Admissions Communications Coordinator
Department of Adult & Community Education, Columbus City Schools