Good Signage Design Increases Brand Exposure

Moving buses and bus stops create a captive audience for marketing. Linear Creative works within our clients’ advertising budgets to create professionally designed bus wraps, shelter graphics, and billboards that demand attention. Our fully integrated services are generously discounted for nonprofits, allowing them to stretch their marketing dollars as far as possible.

Exhibiting at SAP Ariba Live, Nitor Partners wanted a clean, dynamic trade show booth that positioned them as a leader in the business procurement category. We used the company’s existing green and grey colors and incorporated a curved design to help communicate Nitor’s seamless approach to procurement.

Linear Creative was selected to design an art installation for the Cleveland Hopkins International Airport’s new International Terminal. Building off of a Cleveland theme, Linear Creative not only created the concept and design but also coordinated all the connections that brought this idea into a reality.

In today’s digital savvy world, outdoor bus bench marketing shouldn’t be excluded from your marketing plan if you’d like to reach pedestrians, bus riders and vehicle traffic in urban areas. By implementing the simple message, “You Should Be A Nurse!” across a variety of channels, including benches in downtown Columbus, we were able to target different population groups for our client, the Columbus School of Practical Nursing. Making a concerted effort to connect with males who typically did not enroll in the nursing program, we doubled student enrollment and gained a 20% increase in male students.

We should have titled this project, “Billboard Designs That Work.” ‘You Should Be A Nurse’ was the message that Linear Creative developed for the Columbus School of Practical Nursing, carrying it across a variety of marketing channels, including outdoor billboards located near the school. Because diversity was important to our client, we targeted different population groups while making a concerted effort to connect with males who typically did not enroll in the nursing program. The results? We doubled student enrollment and gained a 20% increase in male students.

A simple marketing strategy for nursing programs is to include printed rack cards. The Columbus School of Practical Nursing is a nationally accredited 12-month program offered through the Columbus City Schools Department of Adult and Community Education. After 60 years of excellence, the nursing program had experienced a significant decline in student enrollment and called upon Linear Creative to help fill their class seats. As part of an integrated marketing campaign that included paid online ads, social media marketing and a dedicated landing page, we produced rack cards and building signage targeted at a young and diverse audience. In a few short weeks, we doubled the nursing program’s enrollment and increased its number of male nursing students by about 20 percent.