Signage

Exhibiting at SAP Ariba Live, Nitor Partners wanted a clean, dynamic trade show booth that positioned them as a leader in the business procurement category. We used the company’s existing green and grey colors, and incorporated a curved design to help communicate Nitor’s seamless approach to procurement.

A simple marketing strategy for nursing programs is to include printed rack cards. The Columbus School of Practical Nursing is a nationally accredited 12-month program offered through the Columbus City Schools Department of Adult and Community Education. After 60 years of excellence, the nursing program had experienced a significant decline in student enrollment and called upon Linear Creative to help fill their class seats. As part of an integrated marketing campaign that included paid online ads, social media marketing, and a dedicated landing page, we produced rack cards and building signage targeted at a young but diverse audience. In a few short weeks, we doubled the nursing program’s enrollment and increase its number of male nursing students by about 20 percent.

 The Columbus City Schools Department of Adult and Community Education – Columbus, Ohio

Rack card marketing still makes an impact in today’s digital world. The Columbus City Schools Department of Adult and Community Education offers a newer Commercial Driver’s License (CDL) Truck Driving Training Program to help adults 18 and over jump-start their careers. As part of an integrated marketing campaign that included paid online ads, social media marketing, and a dedicated landing page, we produced rack cards and building signage to announce the new program that continues to generate interest.

Cleveland Hopkins Airport Mural Designed by Linear Creative. – Cleveland, Ohio

Linear Creative was selected to design an art installation for the Cleveland Hopkins International Airport’s new International Terminal. Building off of a Cleveland theme, Linear Creative not only created the concept and design but also coordinated all the connections that brought this idea to reality.

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In today’s digital savvy world, outdoor bus bench marketing shouldn’t be excluded from your marketing plan if you’d like to reach pedestrian, bus riders, and vehicle traffic in urban areas. By carrying the simple message “You Should Be A Nurse!” across a variety of channels including benches in downtown Columbus, we were able to target different population groups for our client, the Columbus School of Practical Nursing. Making a concerted effort to connect with males who typically did not enroll in the nursing program, we doubled student enrollment and gained a 20% increase in male students.

We should have titled this project “billboard designs that work.” You Should Be A Nurse was the message that Linear Creative developed for the Columbus School of Practical Nursing, carrying it across a variety of marketing channels including outdoor billboards located near the school. Because diversity was important to our client, we targeted different population groups while making a concerted effort to connect with males who typically did not enroll in the nursing program. The results? We doubled student enrollment and gained a 20% increase in male students.