Good Signage Design Increases Brand Exposure
Nitor Partners – Trade Show Booth – Cleveland, Ohio
Exhibiting at SAP Ariba Live, Nitor Partners wanted a clean, dynamic trade show booth that positioned them as a leader in the business procurement category. We used the company’s existing green and grey colors and incorporated a curved design to help communicate Nitor’s seamless approach to procurement.
The Columbus City School of Practical Nursing – Display Signage – Columbus, Ohio
A simple marketing strategy for nursing programs is to include printed rack cards. The Columbus School of Practical Nursing is a nationally accredited 12-month program offered through the Columbus City Schools Department of Adult and Community Education. After 60 years of excellence, the nursing program had experienced a significant decline in student enrollment and called upon Linear Creative to help fill their class seats. As part of an integrated marketing campaign that included paid online ads, social media marketing and a dedicated landing page, we produced rack cards and building signage targeted at a young and diverse audience. In a few short weeks, we doubled the nursing program’s enrollment and increased its number of male nursing students by about 20 percent.