Engage Your Base With Effective Nonprofit Marketing Strategies

Columbus City Schools, Department of Adult & Community Education – Social Media Marketing, Google Ads, Video Marketing and Copy Writing – Columbus, Ohio

Commercial Driver’s License Training – As an effective way to promote an adult education program, Linear Creative developed a 30-second video for the Commercial Driver’s License Training course taught through the Columbus City Schools Department of Adult & Community Education. We used the video in conjunction with our social media marketing strategy to highlight the program’s key selling points that include: a six-month course, nationally accredited CDL training, affordable tuition and financial aid options.

Columbus School of Practical Nursing – For schools looking to market their adult education programs short videos are an affordable way to reach today’s social audience. Below are screenshots of a 30-second video we produced for the Columbus School of Practical Nursing. We used the video in conjunction with our social media marketing strategy to highlight the program’s key selling points that include: a 12-month curriculum, affordable tuition, financial aid options, and no prerequisite courses.

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Providence House – Print Marketing  – Cleveland, ohio

Linear Creative designed this z-foldout card for Providence House to highlight the crisis nursery center’s vital services. The two-sided, multiple-panel z-card features approximately 20 infographics that we created to communicate powerful facts meant to spark donations, volunteering and other types of support. Foldable pocket-sized cards are a highly tactile, engaging and memorable alternative to traditional pamphlets. As research continues to prove that users prefer short, condensed visual content as opposed to reading even the smallest of paragraphs a properly designed foldout card can make a big impact on an audience. The best part? Users keep them handy for longer periods of time.

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The Cleveland Clinic – Digital Marketing Brochure – Cleveland, Ohio

The Cleveland Clinic provides world-class healthcare through a multidisciplinary, team-based approach for LGBT patients who have historically been an underserved community with unique health needs. To help its providers achieve an environment that maintains the respect and dignity of all patients, Linear Creative designed a comprehensive resource guide used online to outline cultural competency, LGBT language, LBGT patient history and gay and lesbian health issues. The LGBT Patient Guide continues to serve as an essential model for the healthcare community to communicate with an increasingly open population of lesbian, gay, bisexual and transgender people.

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Ohio Cancer Research – Direct Mail Marketing, Video Marketing, Endowment Campaign and Copy Writing – Columbus, Ohio

Patricia Heaton Announces Ohio Cancer Research’s “Be a Life Changer” $10 Million Endowment Campaign: Patricia Heaton, star of ABC’s ‘The Middle’ television show, was kind enough to lend her voice to Ohio Cancer Research’s “Be a Life Changer” $10 Million Endowment Campaign. The independent, statewide, nonprofit organization is dedicated to the cure and prevention of the many forms of cancer and the reduction of its debilitating effects through aggressive basic seed money research, cancer information and awareness. Funds raised for the campaign will help save lives by giving breakthrough, scientific research a chance. Linear Creative wrote the script, edited the video and added animation. To support this worthy cause, visit: www.OhioCancer.org.

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ICASI Scholarship – Fundraising Materials – National Account

Asking for scholarship donations can be made easier with the right presentation materials. To help the International Culinary Arts and Sciences Institute (ICASI) impress and solicit top-level donors, Linear Creative developed a visually stunning and oversized sponsorship folder with colorful graduate testimonials interspersed within the design. Inside the folder was an appeal letter, tear-off donation form, brochure, success studies and sponsorship levels also created by Linear Creative.