How to Find Your Google Analytics Tracking Code:
A Step-by-Step Guide

In today’s digital age, understanding how visitors interact with your website is crucial for any business aiming to enhance online presence and improve user experience. Google Analytics stands at the forefront of web analytics services, offering profound insights into website traffic, user behavior, and much more. At the heart of leveraging this powerful tool is the Google Analytics tracking code—a snippet of JavaScript that you need to embed on your website to start collecting data. If you’re wondering how to locate this essential piece of the puzzle within your Google Analytics account, you’ve come to the right place. Follow our simple, step-by-step guide to find your Google Analytics tracking code and embark on the journey of data-driven decision making.


Step 1: Sign in to Your Google Analytics Account

First things first, navigate to the Google Analytics website and sign in with the Google account associated with your Analytics property. If you’re managing multiple Google accounts, ensure you’re logged into the correct one to avoid any confusion down the line.


Step 2: Select Your Property

Upon logging in, you’ll find yourself on the Analytics home page. Be sure that your website property is selected.  The web property name should be listed at the top of the page, near the Analytics logo in the upper left.  From the Analytics home page, locate and click on the “Admin” gear icon at the bottom left corner of your screen. This will take you to the Admin section. In the Admin section, you’ll see two main sections: Account Settings and Property Settings. 


Step 3: Access Tracking Info

With your web property selected, look for the “Data Streams” option in the “Data collection and modification” panel. Click on it the property for your website to access additional information. This action will take you to the page where your Google Analytics tracking code resides.


Step 4: Locate Your Tracking Code

At the bottom of the Data Stream Details window, you’ll see a button labeled “View Tag Instructions”. This box contains your website’s unique Google Analytics tracking code. It starts with a script tag and includes your property’s unique tracking ID formatted as G-XXXXXXXXXX. Highlight and copy the entire tracking code beginning with:
<!-- Global tag (gtag.js) -->
and ending with:


Step 5: Implement the Tracking Code on Your Website

Now that you’ve located your tracking code, the next step is to implement it on your website. Copy and paste the script code and send to your Linear Creative account manager.  Our team will insert the code snippet into the <head> section of every webpage you wish to track, or into your website’s template if you’re using a content management system (CMS) that applies common elements across all pages.


Final Thoughts

Congratulations! You’re now equipped to harness the power of Google Analytics by integrating your tracking code into your website. Remember, this is just the beginning. Google Analytics opens up a world of data about your website’s performance and user interaction. Take your time to explore the various reports and insights it offers to truly understand your audience and make informed decisions to grow your online presence.

For those who may encounter challenges or prefer a more hands-on approach, don’t hesitate to reach out to digital marketing professionals who can assist in setting up and optimizing your Google Analytics account for maximum benefit.

We hope this guide has been helpful. Stay tuned to our blog for more tips and insights into making the most of your digital marketing efforts. Happy analyzing!