Reach Your Ideal Customer With Direct mail Marketing.

Why rent when you can own? That was the question this first postcard series posed to downtown apartment renters, suggesting they may be able to own a new luxury townhome in the heart of the city for the same cost as their monthly rent. The second series targeted suburban renters, creating a sense of urgency with only a few pre-built homes available for purchase in Brunswick’s desirable SouthLake community.

For nonprofits, direct mail marketing is one of the most effective ways to reach supporters and raise money to advance their mission. This postcards series developed for the Youngstown Business Incubator highlights the success stories of different entrepreneurs who received funding and support from the organization to pursue their dreams and build innovative companies that contribute to the region’s economic growth and stability.

As Cleveland’s crisis nursery that serves infants and children, Providence House relies on the generous support of the community to fund essential items for its littlest guests such as milk, food, diapers, and blankets. This mailer appealed to the nurturing sense of recipients, encouraging them to donate specific amounts that would ensure the babies being cared for at the house would sleep well with full tummies in a warm, comfortable environment.

Maintaining customer loyalty in the insurance business is a challenging endeavor. Oftentimes customers chase after the lowest bidder, only to be disappointed by poor customer service or their overall experience. Smart businesses are realizing a customer-centered and human approach is the best methodology for relationship longevity. Linear Creative took just this approach in this insurance direct mailer, for Travelers Insurance, to welcoming back customers who “left the flock” and promising them the benefits they deserved.

E-Typist is a top-rated legal transcription service company that offers transcription and administrative support to busy law firms. To increase awareness and jumpstart business growth, we created an informative capabilities mailer that showcased E-Typist’s virtual services and included clear calls to action.

If you have an upcoming event, direct mail can be a very effective way to spread the word and boost attendance. In these postcards created for the Wagnalls Memorial Foundation, we included links to website pages that offered additional details about each event.

Direct mail can be a great way to boost event attendance. For the North Coast Men’s Chorus, Northeast Ohio’s largest LGBT arts organization, we design themed mailers each year to advertise their seasonal concerts and performances. The organization does an excellent job entertaining enthusiastic crowds and maintaining a growing database of dedicated fans and supporters.

A well-designed, personalized direct mail invitation is an effective strategy that nonprofits can use to promote their events and increase attendance. For this annual upscale celebration that benefited Big Brothers Big Sisters of Summit, Medina, and Stark Counties, we created elegant save-the-date cards and invitations that were elegant, wine-themed, and memorable.

With unique, modern, high-quality furniture items built on request, this postcard series had to grab people’s attention and make them want to own a one-of-a-kind piece. Remember, creativity alone will not ensure the success of your direct mail campaign. Consider adding an attractive offer and be sure your mailing list is targeted to customers who are likely to purchase your products.

In an increasingly competitive market, Travelers Insurance was looking to improve its share of the auto insurance segment by driving home the savings that new customers would realize if they switched carriers. Linear Creative designed an insurance direct mail marketing piece that outlined specific discounts and benefits, while featuring a personalized and removable call-to-action card that made it easy for customers to start saving.

When Stonebrook Clubhouse first opened in Middleburg Heights, Linear Creative was asked to create restaurant menu handouts for area businesses to increase lunchtime traffic. We photographed all the tasty dishes and used enticing specials and incentives to not only bring in customers, but to increase the restaurant’s social media following as well.