Case Study – Google Ads Campaign
Awareness Employment Law Campaign
Campaign: Employment Law
Client: Davis & Young, A Legal Professional Association
Situation Analysis:
Increase public awareness and grow the Employment Law practice group within the firm. Grow the Employment Law practice group within the firm by driving qualified leads through strategic search engine marketing efforts.
Scope Of Work:
The original scope of work was for a period of three months and included the development of three landing pages, paid Facebook and Google Adwords PPC ads.
Strategy:
Execute highly targeted Google Ad campaign focused on the needs of potential clients. Align keyword and bid strategy with ad copy and landing page verbiage to demonstrate the firm’s value proposition while addressing the users’ needs.
Results:
Click through rate: 74% greater than the industry average
- Legal Industry Average: 2.93%
- D&Y: 5.12%
Conversion rate: 346.5% above industry average
- Legal Industry Average: 6.98%
- D&Y: 31.17%
Google Ad Campaign | Davis & Young, A Legal Professional Association
Digital Marketing | Davis & Young, A Legal Professional Association
What The Client Is
Saying
“Our highly skilled and dedicated marketing team at Linear Creative works diligently to promote Davis & Young. Their strategy to optimize our search engine marketing campaign has resulted in a referral call volume much greater than we anticipated. The Linear Creative professionals have a keen awareness of the general population, media preferences, and time range of internet traffic. Those factors coupled with our firm’s marketing objectives has allowed Linear Creative to tailor our campaign to fit our budget resulting in performance outcomes that far exceed industry benchmarks and our expectations on our return on our investment.”
Partner, | Davis & Young, A Legal Professional Association