Meet the Team Behind Linear Creative

Raymond W. Jasinski

Founder | Creative Director | Marketing Strategist

Connecting Strategy, Creativity and Business Growth

For more than 30 years, I’ve helped organizations turn ideas and complex challenges into clear, creative marketing strategies that produce meaningful business results. My experience spans manufacturing, healthcare, nonprofits, government, education, economic development, professional services, and growing businesses—each with its own audiences, goals, and opportunities.

I founded Linear Creative in 2001 with the belief that effective marketing requires more than a collection of individual tactics. Branding, websites, content, digital marketing, video, and communications perform best when they are connected by a clear strategy and working toward the same objective.

As Founder and Creative Director, my role is to help clients see that bigger picture. I work closely with organizations to clarify their message, identify their strongest opportunities, and connect creative decisions to measurable marketing and business goals.

I may help establish the strategic direction, but the strongest ideas rarely come from one person. They grow through collaboration. Every Linear Creative engagement benefits from the combined experience, creativity, and perspective of a team committed to helping our clients move forward with greater clarity and confidence.

What I Bring to Every Project

I help connect business strategy with creative execution, ensuring every marketing decision supports your organization’s long-term goals while creating opportunities for measurable growth.

Mike Counselman

Senior Visual Designer & Media Specialist

Turning Ideas Into Meaningful Visual Experiences

Mike believes visual communication should do more than attract attention—it should help people understand, connect, and take action.

For nearly two decades, he has helped organizations tell their stories through video production, motion graphics, photography, website design, and digital media. His creative work transforms complex ideas into engaging visual experiences that strengthen brands and make communication more memorable.

Working closely with the rest of the team, Mike ensures every visual element reinforces the strategy, messaging, and goals established at the beginning of the project. Whether directing a video shoot, designing a website, or producing photography, he approaches every assignment with the understanding that creativity is most effective when it serves a purpose.

What Mike Brings to Every Project

Mike brings creative vision, visual storytelling, technical expertise, and thoughtful design that help clients communicate clearly and consistently across every marketing channel.

Sally Koepke

Strategic Communications Partner

Building Trust Through Meaningful Communication

Successful organizations understand that communication extends beyond marketing. It shapes relationships, builds confidence, and strengthens reputations.

Sally works with organizations to develop thoughtful communication strategies that support leaders, engage stakeholders, and create meaningful connections with the communities they serve. Her background in strategic communications and public engagement helps organizations communicate consistently during periods of growth, change, and opportunity.

As part of the Linear Creative team, Sally helps ensure every message supports the organization’s broader goals while maintaining authenticity, transparency, and trust.

What Sally Brings to Every Project

Sally brings strategic perspective, relationship-focused communication, and experience helping organizations build lasting trust with the audiences that matter most.

Patti Kohler

Copywriter & Content Strategist

Giving Every Organization a Clearer Voice

Every organization has valuable knowledge to share. Patti helps ensure people understand it.

Her experience developing websites, technical documentation, marketing campaigns, and strategic content allows organizations to communicate complex ideas with clarity, confidence, and authenticity. She enjoys learning about each client’s business, understanding what makes them different, and transforming that knowledge into messaging that is both informative and approachable.

Working alongside the creative team, Patti develops content that complements design, strengthens search visibility, supports sales conversations, and reinforces an organization’s overall marketing strategy.

What Patti Brings to Every Project

Patti brings clarity, thoughtful messaging, and strategic content that helps organizations educate their audiences, build credibility, and strengthen trust.