Case Study: Redesigning the Women That Farm Website
Overview:
Women That Farm is a community-focused farm known for producing high-quality meats and connecting directly with local families in Central Ohio. While their reputation and customer loyalty were strong, their previous website didn’t reflect the warmth of their brand, educate visitors, or facilitate online sales.
Linear Creative partnered with Women That Farm to transform their website into a platform that tells their story, showcases their products, and makes ordering simple and enjoyable. The goal was to combine authentic storytelling, clear product information, and intuitive e-commerce functionality to support growth and deepen connections with the community.
Women That Farm
Website Redesign Case Study
Client: Women That Farm
Agency: Linear Creative
Industry: Local Food & E-Commerce
Platform: WordPress (Customized E-Commerce)
The Challenge
Women That Farm had built a strong reputation in Central Ohio for premium, locally raised meats and genuine community connection. But their website didn’t reflect that same warmth or quality.
While loyal customers trusted the brand, new visitors struggled to understand:
Who they were and what made their meat different
How ordering and pickup worked
What to expect from the buying process
The result? Missed opportunities for online sales and customer growth.
Woman That Farm | Customized E-Commerce
Woman That Farm | Website Design
Our Approach
1. Story-Driven Content Strategy
We refreshed the website with warm, conversational messaging that reflects the farm’s values and voice.
Key Improvements:
- Clear, cohesive brand story on the homepage
- Expanded product descriptions with transparency and use suggestions
- Detailed FAQ covering production, delivery, and ordering
- SEO-optimized content for better visibility
Impact: Greater clarity, stronger trust, and a brand positioned as both approachable and premium.
2. Brand-Aligned Visual Identity
We refreshed the visual system to better reflect the heart of the farm.
Enhancements:
Authentic photography of the farm, team, and products
Simplified logo elements
Warm, earthy color palette
Clean, readable typography
Result: A digital presence that matches the farm’s quality and community spirit.
3. Simplified Shopping Experience
We made buying farm-direct meat intuitive and approachable.
Improvements:
“Season’s Best Sellers” section
Expanded, educational product pages
Clear pricing, weights, and suggested uses
Streamlined browsing and checkout
4. Clear Order & Pickup Workflow
We introduced a dedicated How It Works section outlining:
Farm pickup options
Local delivery days and locations
A downloadable order form for phone or email purchases
Why It Matters:
When customers clearly understand the purchase process, they’re far more likely to complete it — especially in non-traditional retail models.
5. E-Commerce Infrastructure for Growth
Built on WordPress with a customized e-commerce backend, the new platform includes:
Online product browsing
Pickup selection at checkout
Coupon code functionality
Featured product management
Flexible backend tools for future expansion
The site was designed not just for today’s needs — but for scalable growth.
Woman That Farm | Customized WordPress
Woman That Farm | E-Commerce Backend
Results
Though recently launched, early outcomes already show meaningful impact:
✨ A more genuine, welcoming brand experience — The new site reflects the farm’s personality, values, and commitment to community, creating a stronger emotional connection with visitors.
✨ Greater clarity around ordering and products — Customers now understand exactly what they’re buying, how it’s raised, and how pickup or delivery works — reducing hesitation and confusion.
✨ A stronger platform for attracting new customers — Improved messaging, structure, and SEO-friendly content position the farm to reach more local shoppers searching for high-quality meat.
✨ Infrastructure ready for online sales growth — With scalable e-commerce tools and flexible backend management, the farm is equipped to expand product offerings, promotions, and online revenue over time.
What The Client Is
Saying
“We’re so proud of the new website. It feels like us… genuine, friendly, and all about supporting our neighbors.”
Brandi Anderson | Owner of Women That Farm