Case Study – Digital Advertising & Healthcare Awareness Marketing
Connecting Employers to the Right Healthcare Resources — With 235% Higher Engagement
When Health Action Council launched Find the Right Care, they needed more than visibility — they needed measurable engagement from HR leaders, benefits administrators, and employer decision-makers.
Linear Creative built and executed a high-performance healthcare digital advertising campaign using precision-targeted Facebook and Instagram ads, strategic healthcare PPC management, and data-driven audience segmentation.
The result:
A click-through rate 235% above the healthcare industry average, expanded employer awareness across Cleveland, Columbus, and Cincinnati, and qualified digital engagement from national employer markets.
Find the Right Care
Healthcare Digital Advertising Case Study
Client: Health Action Council
Campaign Focus: Find the Right Care
Services: Healthcare PPC Advertising, Facebook & Instagram Ads, Audience Targeting, Digital Awareness Strategy
Situation Analysis
Health Action Council — a nationally recognized nonprofit coalition representing large employers focused on employee health solutions — needed a targeted healthcare awareness digital marketing strategy to:
Increase visibility for the Find the Right Care healthcare initiative
Reach employer and HR decision-makers across Ohio and nationwide
Improve engagement with healthcare cost-management resources
Generate qualified leads through paid digital advertising
The campaign required a scalable strategy capable of balancing local Ohio healthcare marketing reach with national employer audience targeting, all while maintaining cost efficiency and measurable ROI.
Health Action Council | Find The Right Care | Facebook & Instagram ads
Driving Engagement for Find the Right Care
Linear Creative executed a targeted healthcare PPC and social media advertising strategy to elevate the Find the Right Care campaign through precision audience targeting and ongoing optimization.
Our streamlined digital marketing approach combined healthcare PPC management, Facebook and Instagram advertising, conversion-focused creative, and continuous analytics refinement to drive measurable engagement from employer and HR decision-makers across Ohio and national markets.
Key Components
Healthcare PPC Campaign Development
Conversion-optimized ad sets
Strategic bidding and CPC optimization
Messaging aligned with employer healthcare cost and care navigation searches
Facebook & Instagram Advertising
Advanced demographic and behavioral targeting
HR, benefits, and executive audience segmentation
Geographic targeting across Cleveland, Columbus, Cincinnati, and national markets
A/B tested creative and calls-to-action
Employer-Focused Messaging & Optimization
Healthcare cost management positioning
Clear, action-driven engagement strategy
Real-time analytics, creative refinement, and ROI-focused reporting
By aligning messaging with employer healthcare challenges, the campaign delivered strong engagement performance across both regional Ohio and national employer audiences.
Health Action Council | Find The Right Care | Children Video 1
Health Action Council | Find The Right Care | Adult Video 1
Health Action Council | Find The Right Care | Children Video 2
Health Action Council | Find The Right Care | Adult Video 2
Health Action Council, Ohio | Facebook & Instagram Ads
Communications Strategy
The Find the Right Care campaign leveraged:
- Targeted healthcare social media advertising
- Employer-focused PPC campaigns
- Search-aligned ad messaging for healthcare cost containment solutions
- Audience retargeting for sustained engagement
This multi-channel healthcare awareness strategy ensured the right message reached the right decision-makers at the right time.
Results & Performance Metrics
Digital Advertising Results
The Find the Right Care healthcare digital advertising campaign delivered performance metrics well above healthcare industry benchmarks, demonstrating the impact of precision-targeted PPC and paid social strategy.
Click-Through Rate: 2.78% CTR
Industry Benchmark: 0.83% average CTR
Performance Increase: +235% above industry average
Target Audience: Employer HR leaders, benefits administrators, and executive decision-makers
Geographic Reach: Ohio markets — Cleveland, Columbus, Cincinnati — plus national employer audiences
Campaign Impact
Through strategic healthcare PPC optimization and targeted Facebook and Instagram advertising, the campaign:
- Expanded digital awareness of Find the Right Care among employer audiences
- Increased qualified engagement from healthcare decision-makers
- Improved cost efficiency across paid social ad placements
- Strengthened employer visibility for healthcare cost management and care navigation resources
These results reinforce the effectiveness of a data-driven healthcare digital marketing strategy built around audience precision, optimized messaging, and continuous performance refinement.
Health Action Council | Find The Right Health Care | Digital Awarness Campaign
What The Client Is
Saying
“Health Action Council partnered with Linear Creative to develop and execute a large and complex digital media ad campaign to support our brand initiatives and sales strategy. The campaign was a success in both lifting brand awareness and providing qualified leads for our sales team. Linear Creative worked diligently to locate new avenues for exposure to our target audience which ultimately aided in the resounding success of Health Action Council getting in front of exactly the right buyers and decision makers.”
David Phillips | Operational & Special Projects Leader, Health Action Council